1957: THE BEGINNINGBorn and bred in Cleveland, Ohio, the heart of the rustbelt. William K. Westley started B'laster Chemical Company by developing PB B'laster in response to problem a friend was having with a phosphate mine in Florida. Their mining equipment could not be taken apart for maintenance and repair because of the build-up of corrosion, phosphate and moisture. Nothing could break through the corrosion—until PB B'laster. PB B'laster penetrates corrosion to allow easy disassembly. Today, PB B'laster is still the #1 selling penetrant. Westley continued to develop several products and remained at the helm of B'laster for 20 years before selling it in 1980.
1980: BERNIE PORTERBernie Porter, a Cleveland investment banker, bought B'laster Chemical Company, even though they had limited distribution and was still relatively unknown. But Porter saw the potential and immediately began working to increase market share.
When he acquired the company, B'laster produced only five products: TVF, JB Engine Tune-Up, PB B'laster, Tire Cleaner and Protectant & Polish. Throughout the next two decades, Porter worked hard to expand the product offering to include seven more products for use in home, industrial, automotive service, marine and heavy-duty truck applications. In addition, B'laster began offering custom formulating and blending services for private label sales and proprietary applications.
1991: TOM PORTERBernie's son, Tom Porter, took over as Chairman in 1998 after spending seven years in various roles at B'laster. Tom has been instrumental in the continued success of B'laster set forth by his father including building brand awareness, increasing product distribution, introducing new products and working closely with management to bring in dedicated and highly-skilled employees. Together, his team has worked hard to make B'laster a nationally recognized brand.
1997: WELCOME TO VALLEY VIEWThe company moved its headquarters and production facilities from Garfield Heights, Ohio, to a brand-new, state-of-the-art building in Valley View, Ohio where 30-50,000 cans are produced daily.
2013: THE B'LASTER WAY
A new Leadership Team was created to advance B’laster into the future behind values such as teamwork, leadership, dedication, strong customer service and focusing on our basic core values: We do what we do to make your life easier by creating products that work where others fail to help solve your problems and save you time, energy, stress and money.
2015: THE NEW BRAND
The rebranding reflects the evolution of the company and its vision for the future.
B'laster's rebranding represents its successful and ongoing transition to a company well beyond its heritage. The new B'laster logo evokes the power, durability and strength of the original brand and product line while maintaining the signature grassroots style in which the company was founded. Included in the new brand is a partnership with Teflon™. In the spirit of the never-ending commitment to continuously providing the best formulations, five B'laster products are now enhanced with Teflon™ flouropolymer to enhance performance, protect surfaces and reduce friction and wear.
TODAY: OUR MISSION
B'laster is dedicated to upholding the mission of The B'laster Corporation in 2016 and beyond. Partnering with suppliers, representatives, retailers and consumers to provide world-class penetrants and other specialty products, investing in global growth by exhibiting proactive flexibility, responding to social, community and environmental concerns, and by creating a family-oriented environment in which all employees feel valued, because they are achieving "The B'laster Way".